2010 Industry Conference Speakers

KEN WONG
Marketing & Strategic Planning

Ken Wong is an award-winning professor and one of Canada’s most frequently cited marketing authorities. He is a Professor of Business, expert in marketing and business strategy, and sometime columnist for Strategy, Marketing magazine, the Globe and Mail and the National Post.  His writing can also be found on the websites of MSN, the Globe and Mail and Microsoft.

Ken was the principal architect of the first MBA program to operate completely outside of government subsidy: a program named by Business Week as the number one MBA outside the US. He has also taught in programs at Cornell, Carleton, Dalhousie, Radcliffe College, University of Alberta and Harvard’s Continuing Education Program and various executive programs. In addition, he sits on numerous Boards of Directors and Advisory Councils and is Vice President, Knowledge Development at Level 5 Consulting in Toronto.

Ken has received numerous teaching and professional awards. Most recently, he was named a 2006 Inductee into Canadian Marketing Hall of Legends for his contributions to the practice and teaching of marketing.  In 1998 Ken received a lifetime achievement award as a “Leader in Management Education” from the National Post.

Wong has addressed groups around the world and has worked with hundreds of organizations, from multinationals like Microsoft and GE to small start-ups and public agencies. His message is simple: People want to win but often disagree as to what it will take to win. Ken helps organizations build consensus and commitment by identifying the key factors shaping performance in all industries and relating them to their particular circumstances. His message is strategic and tactical, factual and motivational, serious and light-hearted.

Wong has built a virtual cult following for business elite who have learned his unique terminology and ways of illustrating biggest threats to healthy bottom-line results. Bringing the "culprits" alive in his content-dense, yet fun-filled presentations sheds new light on business realities for his many clients.

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